Bono and his wife Ali Hewson established “Edun” in 2005 to enable jobs and fair trade in Africa. Moreover, they initiated an Initiative to help farmers in the poorest areas in Uganda. Bono and Ali Hewson convinced Diesel founder Renzo Rosso of their project, who sees enormous potential in Africa, too. Now they’ve designed a denim-line together, which only uses cotton grown in Uganda.
The collection “Diesel+Edun” consist of 25 pieces – all made from Uganda cotton and sewn in North African countries. About their idea the founders point out that its’s not charity but “sustainable business collaboration”. A very good thing which supports at the necessary point: trade in Africa!